Archive for Traffic Management

09.21.08

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

Posted in Traffic Management at 7:00 pm by admin

So, you’ve added Adsense to your site and you are getting a few clicks. You could be thinking to yourself, How do I get a massive amount of visitors to bump up my earnings? If you’re anything like me, you hear those stories about webmasters that have added Adsense and are already earning five figure incomes per month, and you start to see the dollar signs.

So you start brainstorming. You come up with a few ideas: email marketing, ebooks, trial software, etc. The thirst for Adsense dollars (and maybe a few affiliate dollars) is your main drive. Pushing massive amounts of traffic through your site can give you quite a thrill ride.

Then along comes the well known email that markets the traffic exchanges. If you aren’t familiar with traffic exchanges, it’s really very simple. You see, you sign up for their service (which often times is free) and your website is put in a list. The way the free traffic works is that you surf the web using their browser, browsing sites that are in their directory (or list) and every 30 seconds you can refresh to a new site. As you continue to do this, it builds up credits for your account that you use for other people who are using their browser to see your site.

It’s a cyclical service. You see their site, they see yours. And since you can have as many browsers going (among the many traffic exchanges) as your computer can handle, you can theoretically build up a large quantity of hits on your site in a relatively small period of time.

It seems like a great thing, and for many it fills a very necessary niche, so I can’t say that the traffic exchanges are a bad service. I would use them in anything else that I am doing. I would, however, make a very big distinction.

First, I know and respect the techs at Google and I know that when they make a new program for their visitors and webmasters to use, they make it for the benefit of everyone. That is the case with their Adwords and Adsense programs, both targeted to helping webmasters make money through advertising (albeit the opposite ends of the scale).

So when I put an ad on my website, I know that I am offering a service to the advertiser (through Google) to reach their target market. And ethically, I should only be paid when I provide that service (someone clicks through that ad to their site). There are extreme ethical problems if you were to use traffic exchanges with the Adsense program to try and cheat the advertiser out of his hard earned dollars.

Plus, if you haven’t figured out by now, Google knows what you are doing. They have specific ways of knowing what a legitimate impression is, versus what is a hit generated by a traffic exchange. Your numbers quickly dwindle if you use a hit exchange and you run the risk of being kicked off the program.

Plus, often times you have to go through two websites wasting a full minute of your time before you get one hit directed to your website. Building up over time, it eventually it all adds up.

Take, for instance, the “surf contests”. This is where they tell you who has racked up the most surfing in the week. These numbers are huge… up to 10,000 page loads. When you add it up, that’s over 84 hours of one week that is taken up trying to earn an extra 1,000 hits on your site. Not very worth it to me.

The best way to use the Adsense program is with a website that you have that is established and has a constant stream of visitors going through it. That’s the goal of the program, make money off of an existing site and its content.

Author and Creator of the SEO Journal Blog - Step by step instructions on making the most of your search engine submissions.
http://seojournal.blogspot.com
email: johnpwooton@gmail.com

09.18.08

Why You Can’t Get 7,312 Visitors A Day and I Can Using Viral Marketing

Posted in Traffic Management at 8:56 pm by admin

Now I have been asked by many people to reveal some of the greatest traffic generating, viral marketing techniques that I know of. Usually I am not to quick to reveal them because I know the majority doesn’t even take action on them.

Why is that? Do they think that these techniques don’t really work? Are they afraid of success? Who knows. All I know is that they work and you should know this too.

Let’s get to them!

First of all you need to know this…you don’t want raffic.

What? No you want targeted traffic. There is a huge difference! You want to get people that are interested in what you have to offer right? If I visit a site on womens shoes I would not buy a thing…but send me to an internet marketing site on viral marketing and I am sure to buy.

Now that you have that strait ;) My first and foremost form of traffic comes from the search engines…yeah I know SEO sucks. There is no getting around it. If you have to spend hours upon hours optimizing your website and getting link partners just to gain a few ranks, it is hard work.

So here is a little shortcut that I take. First of all I write articles just like this one. Not only do I write articles but I also do press releases. This method is a great form of viral marketing. Here is what will happen…you submit your articles to directories and within just a few weeks you will have hundreds of backlinks to your site!

How is that viral? Well, you need to write the kind of content that people will pick up. You see, people are always on the look out for good content right? There is no shortage of it out there but if you write really good content yours is likely to get noticed.

People will pick up your content, post it on their website, send it out in their newsletters, and bam…you have tons of targeted traffic. I just launched a site for the internet marketing and viral marketing crowd and used this very same technique. The result? The site went from a page rank 0 to a page rank 4 in less than 2 months!

What’s really great about this is that I only submitted 1 press release and 2 articles! What if I did more? Yup, you guessed it…my page rank will keep going up along with my traffic and search engine rankings. All because of viral marketing.

So now you have 2 great things. Good seo and great exposure by doing something that takes maybe 2 hours.

My next favorite technique will take a bit more time but none the less, it works like crazy! Pick your subject, write a short 20 page e-book, package it in pdf format and allow people to give it away!

The real key to using this method is to write good content. Make it look nice. Viral marketing is about giving incentive to pass along your message. So allow the people giving your book away to insert their own affiliate links into it! Heck you can even write a press release to let people know you are letting everyone give away a free book!

These are just two of the many viral marketing techniques that I use to gain massive traffic to my websites. Of course there are hundreds more but if I gave them all to you here I would be out of business ;)

Keith Wellman is the owner of ViralFX. Keith interviewed several ‘guru’s’ on viral marketing tactics and even made them available online for free. http://www.viralfx.com