03.23.08
Top 10 Tips For TV Interview Success
1. Appearing in other types of media is the best way to attract
TV notice. The more your name appears in print, the more likely
it is that you’ll be approached to appear on TV.
2. If a TV researcher or producer phones you, treat the
conversation like a mini-audition. They’re listening out for how
you say things as well as what you have to say, so let your
personality shine.
3. Pictures rule when making TV programmes. When sending ideas
to TV companies, make sure that you have thought it through from
a visual point of view. It’s not just about what you say; it’s
about what you show and how you look as well.
4. Negotiate money only when your appearance is definitely
confirmed. Be confident and neutral when discussing fees and
decide beforehand if you are prepared to do the interview for
free. If there is a fee it’s unlikely to be large.
5. When doing a TV interview, keep talking, be aware of body
language and tone of voice
6. Ask what the first question is likely to be before filming
starts to help you prepare. The interviewer will have prepared a
list of questions and may share some of them with you
beforehand. Remember that the interviewer wants the interview to
go well just as much as you do.
7. What to wear - avoid spots, stripes (including pinstripe
shirts and suits) and small patterns - they make the camera go
squiffy (’strobing’ to be precise). Also avoid all black and
white.
8. Ensure that everything about you is congruent with the
message you are giving. If your message is sober, dress
accordingly (leave the Homer Simpson tie at home).
9. Remember that virtually everyone who ever appeared on
television (including famous people) felt nervous beforehand.
Nerves just show you that you’re part of the human race. Use
your nerves to create energy.
10. Use your appearance to give you the most benefits. Tell your
past, present and future clients all about it and if possible
include a link to it on your website.
© Joanne Mallon 2005 - Extracted from The Beginner’s Guide to TV
Interviews - e-book available from www.MediaLifeCoach.com
